City Naturals
City Naturals, a Dallas-based Online CBD company, sought to establish a cohesive and compelling brand presence in a highly competitive market. From crafting their visual identity to designing their physical location, my role encompassed every detail needed to bring their vision to life.
Client
City Naturals
Timeline
12 Months
Services
Full Service
Website
Challenge
The client required a full-scale brand build-out, including a strong visual identity, professional assets, product packaging, and a website that resonated with their audience. Additionally, their physical location needed a design that reflected their brand ethos while serving as an inviting space for customers. All of this needed to align seamlessly with ongoing content creation for social media.
Solution
I developed a complete brand identity that embodied City Naturals’ values and positioned them as a trustworthy, modern CBD brand. This included: Designing a sleek and user-friendly website. Creating professional assets such as brand photography and product PDFs. Crafting distinctive and cohesive product packaging. Designing their physical retail location to align with the brand’s aesthetics. Establishing a sustainable social media content strategy to maintain customer engagement and brand consistency.
Result
City Naturals launched with a unified and professional brand presence, attracting attention both online and in-store. The cohesive design elevated customer trust, while the engaging content strategy strengthened community connection and drove increased foot traffic and online sales.
