SkinPen
SkinPen, a dallas-based medical microneedling device brand, was seeking to elevate brand awareness and establish SkinPen as a trusted authority in microneedling / aesthetics industry. In partnership with BOHO Med Spa, we crafted and launched a 5 month campaign with the mission to deliver high-performing, engaging content across their social platforms. Here’s how we executed this vision and the impact it had.
Challenge
The challenge was two-fold: increase SkinPen’s brand visibility in a crowded aesthetic industry to consumers and create compelling content that authentically resonated with their professional audience, enhancing their reputation as a credible leader in microneedling.
Solution
We crafted a multi-platform content strategy that included (1) Long Form YouTube Video, (1) Instagram Reel, (1) TikTok, and (1) YouTube Short for each set campaign. By incorporating "gifted mention" content alongside sponsored posts, we ensured authentic engagement while maximizing reach. This diverse approach allowed us to cater to various audience preferences, driving impactful storytelling and brand trust.
Result
The campaign delivered some of the highest-performing content on Skin Pen's social channels, significantly boosting brand awareness and reinforcing key marketing messages. Within the first two sets alone, we achieved over 2.5 million views, establishing Skin Pen as a trusted leader in the microneedling industry.
