KASH
Kash is a brand founded by a mother-daughter duo with a powerful mission—to raise awareness and funds for the fight against human trafficking. They sought a brand identity that would appeal to both younger and mature audiences, striking the right balance between youthful energy and mature sophistication. With a focus on versatility and purpose, we crafted a unique visual identity that captured the heart of their mission while resonating with their diverse customer base.
Client
Kash
Timeline
1 Month
Services
Branding
Website
Challenge
Kash, a brand with a powerful mission to combat human trafficking, needed a versatile and inclusive brand identity that resonated with both mothers and daughters. The goal was to create a look that balanced youthful vibrancy with a mature, empowering tone, ensuring that the brand felt approachable and meaningful for both audiences.
Solution
We developed three interchangeable branding concepts that allowed flexibility while maintaining a strong, unified brand message. The logos, brand assets, and packaging were designed to reflect Kash’s dual appeal—capturing both the playful energy and the heartfelt purpose of the mother-daughter duo behind the brand.
Result
The flexible branding empowered Kash to build a brand presence that resonated deeply with its target market, supporting its mission to raise awareness and funds for human trafficking. With a strong visual identity, the brand successfully connected with mothers and daughters, creating a space for them to engage with the cause while feeling inspired by the brand’s style and purpose.
