Iconic Wine Beauties
Iconic Wine Beauties is an online wine subscription club and lifestyle brand catering to women aged 21-40. Focused on creating a community that celebrates womanhood, friendship, and personal growth, the brand sought a refreshed identity to resonate with their audience. I developed a modern and approachable brand identity that aligned with their mission, elevating their presence while fostering empowerment and connection.
Challenge
Iconic Wine Beauties needed to modernize their existing brand while remaining approachable and reflective of their core values—womanhood, friendship, and personal development
Solution
We designed a fresh, empowering brand identity with a modern aesthetic, enhancing its appeal to women aged 21-40. This included refined brand visuals, updated messaging, and a cohesive strategy for communicating their values across platforms.
Result
The reimagined brand connected deeply with their target audience, growing their community of subscribers and solidifying their presence as a lifestyle brand. The approachable identity inspired engagement and strengthened the brand’s core mission.
