Iconic Beauty
Iconic Beauty by Bryiana Dyrdek is a lifestyle brand dedicated to empowering women through self-care, confidence, and community. Since its launch in 2014, the brand has offered a range of beauty and wellness products, including "The Secret Ingredient" beauty elixir and a line of hair care products. In addition to its product offerings, Iconic Beauty has hosted in-person events designed to inspire and uplift women, fostering a strong, supportive community. The brand’s mission is to help women look good, feel good, and do good—both inside and out.
Challenge
Iconic Beauty faced multiple challenges, particularly during the COVID-19 pandemic, which disrupted manufacturing and supply chains. With delays in production and shipping, maintaining brand visibility and engagement became essential to keeping the business afloat. The challenge was not only to overcome manufacturing obstacles but also to keep the brand relevant and connected with its audience. This required agile marketing strategies and innovative content that resonated with customers, maintaining momentum until production was back on track.
Solution
Since 2021, I have served as the Creative Director for Iconic Beauty, collaborating closely with the CEO to design and develop key brand assets. This includes everything from the website and Amazon storefront to email marketing campaigns, product packaging, and social media visuals. I also played a crucial role in building and refining their digital strategy, ensuring their products and message reached the right audience with impact.
Result
Through strategic creative direction and consistent brand development, Iconic Beauty has cultivated a thriving online community and produced content that delivers exceptional performance across platforms. We have succeeded in increasing engagement, boosting sales, and solidifying the brand’s presence in the competitive beauty market. This partnership has allowed me to create some of my most impactful product work, and I’m proud of the ongoing success we continue to drive.
