Circadia Skin
Circadia Skincare is a professional skincare brand rooted in advanced science and dedicated to providing high-performance skincare solutions for estheticians and their clients. My role as Creative Director was to modernize their brand aesthetic, create compelling product content, and develop strategies that would increase brand awareness while supporting their professional clients. This project allowed me to refine my skills in product content creation and strategic marketing, blending creativity with business impact.
Challenge
Circadia wanted to elevate its brand presence to better resonate with both skincare professionals and their clients. They needed to increase social engagement, provide marketing support for estheticians using their products, and expand global visibility. Additionally, creating high-quality, professional content that aligned with the brand’s scientific foundation while remaining engaging was a key priority.
Solution
To enhance Circadia’s brand identity, I developed a cohesive visual strategy and executed a comprehensive social media plan. I created all social content, professional assets (such as brochures and treatment menus), and user-generated content initiatives that encouraged estheticians to share their experiences. Working closely with the CFO and CEO, we built a backend CMS for Circadia providers and affiliates, giving them easy access to content and marketing materials. This system helped reinforce the brand’s professional appeal and provided estheticians with tools to market their services more effectively.
Result
In just 14 months, Circadia’s Instagram following grew by 20K, and engagement increased by over 600%. The user-generated content strategy strengthened community participation, and the CMS platform became a valuable resource for professionals worldwide/ Most importantly, the enhanced content strategy contributed to increased product sales among estheticians, solidifying Circadia’s position as a leader in professional skincare. The content still remains some of Circadia's highest performing content and the Art Direction is still used by the brand.
