BOHO Med Spa
BOHO Med Spa is a premier medical spa and online store based in Allen, TX. Since 2018, I have played a key role in shaping BOHO’s digital presence—serving as a Creative Director, Consultant, and Digital Strategist across various projects. Recently, my focus has been on managing brand partnerships, overseeing content production, and executing strategies to expand BOHO’s reach. Through the development of a structured brand partnership program and the explosive growth of BOHO’s ASMR YouTube channel, we’ve transformed their digital footprint, driving millions of views. Today, BOHO Med Spa boasts over 2 million TikTok followers and a total audience of 4 million across all platforms.
Challenge
As a thriving medical spa and online store, BOHO Med Spa needed a strategic approach to manage its growing digital presence, execute impactful brand partnerships, and maintain high-quality content production across platforms. The challenge was to scale content creation efficiently while driving audience engagement and brand visibility.
Solution
Serving as Creative Director, Consultant, and Digital Strategist, I built and managed BOHO’s brand partnership program, overseeing creative direction, content production, and rollout strategies. Additionally, I spearheaded the development of BOHO’s ASMR YouTube page and implemented digital strategies that optimized engagement and audience retention.
Result
These efforts led to over 10 million views from brand partnerships and skyrocketed BOHO Med Spa’s ASMR YouTube page from 12,000 to 740,000 subscribers in just 14 months. The brand’s online presence continues to thrive, solidifying BOHO as a leader in digital beauty content
