Birdie
Birdie is an online lifestyle brand focused on luxury hair and personal care for mothers and women aged 20-55. It also serves as a marketplace connecting clients to independent beauticians to book beauty services. I expanded their brand identity, creating cohesive assets and managed their online presence to connect with their high-end audience.
Client
Birdie
Timeline
8 Month
Services
Content Creation
Website
Challenge
Birdie, an online lifestyle brand for hair and personal care, needed a brand expansion to appeal to high-end clientele while supporting independent beauticians with a marketplace for services and bookings.
Solution
Building upon Birdie’s existing brand identity, I created a suite of cohesive brand assets that enhanced their luxury appeal and approachability for women aged 20-55. I also managed their social media, crafting a polished and engaging digital presence that aligned with their values and showcased their offerings.
Result
The brand expansion solidified Birdie’s position as a trusted resource for personal care and beauty services. The enhanced social strategy drove increased engagement, expanded their audience, and amplified visibility for both the brand and its independent beautician partners.
